Be the first to know:
the new Hudson’s Bay Mastercard®, now with points and cashback.

Get on the list and we'll let you know when you can apply for the new Hudson's Bay Mastercard—powered by Neo.

All new cardholders will get 15% cashback on first day purchases at Hudson's Bay stores and, plus receive a $25 welcome offer in points.1

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A card with major style points

Collect double the points at Hudson's Bay stores and, plus earn points everywhere else you shop.2

Double the points at Hudson’s Bay

Use your Hudson’s Bay Mastercard in store and at and get double the points—up to 4 points on almost every $1 you spend.2

Earn points everywhere

Earn 2 points on almost every $1 you spend outside of Hudson’s Bay stores.3

Redeem your points anytime

Your Hudson’s Bay Rewards points can be redeemed instantly at Hudson’s Bay stores and

Forget the fees

No annual or overlimit fees. Earn even more through member-only exclusive offers, events and specials throughout the year.

There’s more with Neo

The benefits of being a Hudson’s Bay Mastercard holder go beyond the points.

Everyday cashback at Neo partners

Earn an average of 2% cashback at thousands of local and national Neo Financial partners and businesses, including most major gas and grocery stores, restaurants, gyms, coffee shops, and more.4

Cash out 24/7

There are no minimum thresholds. You’ll find your cashback rewards balance in the app where you can cash out in one tap.

All-digital experience

Manage your card right from the Neo app, freeze or replace your card, get proactive alerts and notifications in real time, and more. In addition to your physical card, you can add your card to Apple Pay or Google Pay™ to make contactless payments with your smartphone. 

Contactless payments are coming soon to Hudson’s Bay stores.

Get 15% cashback on first day purchases, plus receive a $25 welcome offer in points.1


What is happening to my existing Hudson’s Bay Credit Card/Hudson’s Bay Mastercard?

The new Hudson’s Bay Mastercard powered by Neo is replacing our existing card programs and will become available this spring. All existing cardholders will be required to re-apply for the new Hudson’s Bay Mastercard—powered by Neo if they wish to continue with a Hudson’s Bay Mastercard. 

Through our new partnership with Neo Financial, customers will continue to earn points on purchases outside of Hudson’s Bay while getting cashback at thousands of local and national Neo partners.

If you’re a Hudson’s Bay Mastercard or Hudson’s Bay Credit Card holder, we encourage you to reserve your card.

Will this impact my Hudson’s Bay Rewards Points balance?

No, there will be no changes to your points balance. You can continue to earn and redeem points instantly in store or online at any time.

Will joining the list affect my credit?

No, joining the list won’t affect your credit. This process is simply for informing Hudson’s Bay and Neo Financial about your interest in the card.

Can I apply for the new Hudson’s Bay Mastercard powered by Neo if I am not a Hudson’s Bay Rewards member?

Yes. When applying for the new Hudson’s Bay Mastercard, you will automatically be enrolled in the Hudson’s Bay Rewards program if you aren’t already.

Who is Neo Financial?

Neo Financial is a Canadian-based financial services company that’s helping Canadians build a better financial future with spending, savings and rewards. Learn more at

Need Help? Visit Hudson's Bay Support →