
Be the first to know:
the new Hudson’s Bay Mastercard®, now with points and cashback.
All new cardholders will get 15% cashback on first day purchases at Hudson's Bay stores and thebay.com, plus receive a $25 welcome offer in points.1
Enter the email address associated with your Hudson’s Bay Rewards account.
A card with major style points
Collect double the points at Hudson's Bay stores and thebay.com, plus earn points everywhere else you shop.2

Double the points at Hudson’s Bay

Earn points everywhere

Redeem your points anytime

Forget the fees


There’s more with Neo
The benefits of being a Hudson’s Bay Mastercard holder go beyond the points.

Everyday cashback at Neo partners

Cash out 24/7
All-digital experience
Contactless payments are coming soon to Hudson’s Bay stores.
Get 15% cashback on first day purchases, plus receive a $25 welcome offer in points.1
FAQ
What is happening to my existing Hudson’s Bay Credit Card/Hudson’s Bay Mastercard?

The new Hudson’s Bay Mastercard powered by Neo is replacing our existing card programs and will become available this spring. All existing cardholders will be required to re-apply for the new Hudson’s Bay Mastercard—powered by Neo if they wish to continue with a Hudson’s Bay Mastercard.
Through our new partnership with Neo Financial, customers will continue to earn points on purchases outside of Hudson’s Bay while getting cashback at thousands of local and national Neo partners.
If you’re a Hudson’s Bay Mastercard or Hudson’s Bay Credit Card holder, we encourage you to reserve your card.
Will this impact my Hudson’s Bay Rewards Points balance?

No, there will be no changes to your points balance. You can continue to earn and redeem points instantly in store or online at any time.
Will joining the list affect my credit?

No, joining the list won’t affect your credit. This process is simply for informing Hudson’s Bay and Neo Financial about your interest in the card.
Can I apply for the new Hudson’s Bay Mastercard powered by Neo if I am not a Hudson’s Bay Rewards member?

Yes. When applying for the new Hudson’s Bay Mastercard, you will automatically be enrolled in the Hudson’s Bay Rewards program if you aren’t already.
Who is Neo Financial?

Neo Financial is a Canadian-based financial services company that’s helping Canadians build a better financial future with spending, savings and rewards. Learn more at neofinancial.com.